Florence car rentals

Florence car rentals

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Florence, TO, Italy
28 Sep — 5 Oct
Same drop-off
Florence, TO, Italy
Tue 28.09
Noon
Tue 05.10
Noon
Driver's age:

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Florence car rental information

Pick-up locationFlorence
Rental locations88
Airport locations39

Florence car rental reviews and directory

Rated #1
Hertz
Best rated
6.9 Good (105 reviews)
4 locations in Florence
Hertz
Locations in Florence
  • 7.2
  • 7.1
  • 6.9
  • 6.5
  • 6.9
Recent reviews
7.9 Good2021 Aug 02
Better rates.
1.9 Horrible2021 Jul 14
I have returned the car in FCO airport and reviewed it together with a Hertz representative. He confirmed everything was in order and after signing a tablet said he will send a confirmation email. Weeks later I get a letter on post saying that the car, which I returned in perfect condition has marks on it *many weeks later* and despite reviewing it with a Hertz representative (there were 3 of us in the car as well we all examined the car carefully and between the 4 people seeing it no one saw anything). I didn't know these kind of scams can happen in Europe. Shocking.
2.0 Mediocre2019 Nov 26
Nothing.We waited in queue for about an hour/ hour half for the lady behind the desk to tell us that she gave our rental away. Worse experience.
3.2 Mediocre2019 Oct 20
Did not except free upgrade coupon. Quote rate was $105 final rate was was $214. Misleading. I’m a gold member with Hertz and was treaded very poorly. Said no upgrade was available and they had about 50-75 cars in the lot.Gave me the free upgrade that Hertz gave me as a reward. Charged me the quoted rate. No signage at drop off on where to park the vehicle.
3.6 Mediocre2019 Sep 28
Staff was fairly friendlyThey didn’t have the car we booked. So instead we ended up with a Renault Kadjar, which is by far the worst car I’ve ever drive. Bulky, uncomfortable, and the transmission was atrocious. All because they didn’t have what we actually booked.
5.2 Okay2019 Sep 22
Nothing.The customer service agent who checked us out was the rudest person I've ever had to deal with.
10.0 Excellent2019 Sep 22
Staff was very helpful!
10.0 Excellent2019 Sep 16
Service, flexible drop off option, transparency, upgrade.
3.2 Mediocre2019 Jun 30
Car was nice and spacious. Drop off in Rome was easy.Car was not ready at scheduled pickup time. Hertz staff in Florence was not helpful.
2.8 Mediocre2019 Jun 03
3 hour wait at the Florence Hertz office due to system crash. since this was a 1 day tour, in practice, this ruined my day.
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From ₪91/dayRated #2
Budget
6.6 Good (50 reviews)
2 locations in Florence
Budget
Locations in Florence
  • 7.5
  • 6.9
  • 6.4
  • 5.6
  • 6.8
Recent reviews
5.6 Okay2019 Oct 30
Nothing was exceptional. Parts is the experience were d fine and other parts were terrible.I booked a Mercedes Benz and was given a FIAT!!! They said it was the same category but there is no universe where those two brands are on the same levels. Total scam. My flight got in two hours late so they apparently gave my car away. I looked on the website and the car I was given was a third of the price of the car I had booked. Very bad, very unimpressed.
5.6 Okay2019 Oct 22
Staff was helpful, car was cleanThe check in process was pretty long, I was quoted 30 minutes and it took closer to an hour an half. The car pricing was also never broken down to me and the receipt wasn't itemized so I am not sure what I was paying for. The price was different than the price I paid online so I'm not sure what the extra fees were. The price could have been warranted but I wish the receipt would tell me what I was paying for.
4.4 Okay2019 Oct 02
Great car and drop off was easy.I had reserved the car for pickup at 10AM and the line was so long, I didn't get it until noon.
2.4 Mediocre2019 Sep 11
Dropping it back off.I could have gotten the car i reserved (Mercedes A class or similar) or a nicer one, rather than a Fiat 500 which was awful, dented and scratched, and didn’t even have a rear windshield wiper.
2.0 Mediocre2019 Sep 03
Only the drop off was a positive experience.Everything. They didn’t consider the rate I booked via Kayak, told me that wasn’t true and gave me a completely new rate. Staff extremely unprofessional and with a poor english. The car was disgusting, clearly they haven’t cleaned the vehicle for months. Horrible experience
6.8 Good2019 Jul 28
Staff here was more helpful than Milan. At Florence out Reserved luxury class of vehicle was not available but they offered a higher class vs. being downgraded & given a manual shifter by Budget in Milan the prior week.Faster service would be nice - wait was < 30 min vs. 3+ hrs experience in Milan even with a reservation.
4.4 Okay2019 Jul 28
Pick up very long. 45 minutes waiting time. They talked me into buying full insurance although at the booking I already did. I forgot on the moment but they should have known....
10.0 Excellent2019 Jul 16
Efficient, professional, and friendly suggestions from Simone
2.0 Mediocre2019 Jul 02
Nothing, they were rude and stole my money. They are falsely accusing me of damaging a vehicle and refusing to refund my security deposit.Not renting from here.
7.6 Good2019 May 16
Staff friendly but drop off parking lot very hard to find; spent half an hour looking for itBetter drop off parking lot
Rated #3
JoyRent
10 Excellent (1 review)
1 location in Florence
JoyRent
Locations in Florence
  • 10
  • 10
  • 10
  • 10
  • 10
Recent reviews
Rated #4
Firefly
10 Excellent (1 review)
1 location in Florence
Firefly
Locations in Florence
  • 10
  • 10
  • 10
  • 10
  • 10
Recent reviews
From ₪122/dayRated #5
Alamo
9 Excellent (4 reviews)
2 locations in Florence
Alamo
Locations in Florence
  • 9.5
  • 8
  • 9.5
  • 8.5
  • 7.9
Recent reviews
10.0 Excellent2021 Aug 21
Overall, the rental experience was excellent. The car was new, the agent in Florence was very helpful in explaining everything and drop-off in Venice was also fine. Only issue was the price which was over $200 for one day.
8.8 Excellent2018 Jun 24
Great car Nissan MicraService good. Car excellent services
10.0 Excellent2018 Apr 09
Tuscan Trip RentalEasy to rent online. Had requested car ready at quoted rate. Easy to decline insurance since Chase had that covered as part of their credit card. Easy to return. Got confirmation next day that CC hold had been lifted.None to mention. This all went smoothly without issue.
Rated #6
Thrifty
8.9 Excellent (10 reviews)
1 location in Florence
Thrifty
Locations in Florence
  • 9.6
  • 9.6
  • 8.4
  • 8
  • 9
Recent reviews
10.0 Excellent2019 Aug 03
Friendly overall.Nothing, really.
10.0 Excellent2019 May 24
Very friendly staff comfortable with English. Free upgrade.
6.8 Good2019 May 19
Picking up the car took almost an hour. The thrifty counter was closed and everyone had to pickup their cars at the Hertz counter. There were only two people working the desk and each rental took so long that there was a huge line out the door. It delayed our departure so we missed an appointmentMore people working, faster service
10.0 Excellent2017 Jul 13
How Did They Make Money?We rented a small SUV (Fiat 500S) from Florence, Italy and dropped off in Rome, Italy. We had the car a week and the charge was 33Euros (about $40) FOR THE WEEK!!! With taxes and fees the total was 126 Euros. The vehicle had a GPS so we didn't have to pay extra for that. It was awesome having the freedom to drive through Tuscany and stop wherever we wanted and sightsee.
From ₪70/dayRated #7
SICILY BY CAR
Most popular
7.8 Good (2 reviews)
2 locations in Florence
SICILY BY CAR
Locations in Florence
  • 8
  • 7
  • 8
  • 7
  • 9
Recent reviews
9.2 Excellent2019 Aug 16
Great value fpr moneyAlmost new dacia Sandero rented for 10 days for a superdeal, car was good and while the crowd was staying in the AVIS counter there was no line at the SBC desk. Had the car 10 minutes after arrivalNothing to dislike
From ₪46/dayRated #8
Goldcar Rental SP
Cheapest deal
7.3 Good (6 reviews)
1 location in Florence
Goldcar Rental SP
Locations in Florence
  • 7.6
  • 7.6
  • 6.6
  • 7
  • 7.6
Recent reviews
Rated #9
Enterprise
6.8 Good (9 reviews)
2 locations in Florence
Enterprise
Locations in Florence
  • 7.7
  • 7.5
  • 6.6
  • 6.6
  • 5.7
Recent reviews
4.4 Okay2019 Oct 28
Upon returning the car in good condition, we were hit with 270 euros in unexpected charges, including 150 euros for a collision damage waiver we expressly declined at the outset. The rental itself was only 158 euros so that alone doubled the price. Enterprise said they had no ability to review the charges—they appear to have just licensed their name to a local company. Do not rent from here or expect that the Enterprise name means any kind of quality or accountability.
4.8 Okay2018 Apr 21
Always naaty suprisesCar was great, newish with good features and very clean.Whenever I rent a car I go in ready to have a battle over extra charges. How ever much research I do I know that when I go to pick it up there will be some sort of extra charge. On this occasion there was 2! Deluxe damage waiver cover, to avoid the ludicrously high excess €1800!!! In the event the car gets damaged. Thia cover cost almost as much as the car hire itself, I wasn't offered any options for level of cover, but I'm assuming as this was referred to as deluxe on my receipt there may have been other cheaper options that may have suited my needs, but no one mentioned these to me. Then secondly a €20 charge if I wanted to return the vehicle at 10pm ( as had been stated on my initial hire request that was quoted on - as there was a charge for returning the vehicle outside of normal working hours. I hate hate hate renting Cara, and it is because there are always hidden charges sold to me out of fear. An awfully customer experience, and as soon as a provider offers clear pricing up front with no surprise charges they will get my custom every time! Based on my previous experience with enterprise I don't expect any response to this feedback. Your adverts in the UK state, UK car hire with US customer expeeience. Well you live up to that in some respects; the US are masters of the extra hidden charges!!
2.0 Mediocre2017 Jun 01
Enterprise put a Hold of several hundred euros on my wife's credit card and when the car was returned in fine condition and full of fuel I was told it would take 5 days for the hold to be lifted.
4.0 Okay2016 Dec 05
Non transparent costsThe website accepted my 1-day booking from 9am to 9pm, but there was an additional after hours return charge of 20 euros paid upon return. I was definitely not informed of this upon reservation.
8.8 Excellent2016 Nov 04
Successful rental within walking distance of the tWe liked receiving a new hybrid Toyota with automatic shift. It was also convenient to the train station.We had to wait in line nearly 45 minutes to pick up the car. But once we got to check in, the representatives were very efficient and professional.
From ₪335/dayRated #10
Avis
6.5 Good (21 reviews)
3 locations in Florence
Avis
Locations in Florence
  • 7.5
  • 6.9
  • 6
  • 6
  • 6.6
Recent reviews
1.9 Horrible2021 Aug 20
Hello. We had a very unpleasant experience returning this rental car in Naples, Italy. The information you sent us regarding the dropoff location was inaccurate, and the complete lack of signage made it impossible to find the dropoff location. As we were travelling internationally, neither of our US-based phones were able to access data, and we were relying on downloaded Google maps. The info on our reservation email says: Drop-off August 16, 2021 3:00 PM Presso Star Hotel Terminus - NP5 Pickup:Pizza Garibaldi 92 Napoli, 80142 IT (39) 081 284041 Latitude: 40.851826, Longitude: 14.271444 "Presso Star Hotel Terminus - NP5" sends us nowhere, and the Avis pin on the map is also inaccurate (see the first image. this is the taxi turnaround for the train station). "Pickup:Pizza Garibaldi 92" took us to the alley on the backside of a hotel. The coordinates point to the pedestrian-only plaza on the North side of the same hotel. When I finally parked illegally to run into the station and call the number over public wifi, the agent gave me an address that lead us to the entrance of an underground parking lot a couple of blocks North. Not only was this incredibly frustrating, but driving around for hours looking caused us to miss our train. I would like for Kayak to refund us the cost of rebooking that train, which came to 126.80 Euros-which included a substantial upcharge due to the last-minute booking.
1.9 Horrible2021 Jul 20
Horrible company, took 3 hours to get a car. Not the car I paid for. Horrible experience
8.8 Excellent2019 Jun 03
The car quality is excellent, clean and new. My critics would be that before I head to Italy, I called customer service line in USA and asked if we add a driver can the second driver drop the car off, the Avis USA customer service line said yes. But when we got there in Italy they said no
6.0 Good2018 Jul 09
Pick up was terrilbly slow. Waiting in line and then waiting for the car.
6.4 Good2017 Jul 25
The customer service in Florence was excellent. She upgraded our car without charge.The dropoff location in Rome led us to the middle of a random parking lot on the outskirts of Rome. We put the address in Google Maps and in the GPS in the car. Wasted 3 hours trying to figure out where to take it. Very frustrating.
10.0 Excellent2017 May 30
good service, people were nice and professionaldidn't have maps of surrounding area
7.6 Good2017 May 21
I was expecting to rent an Audi A3 manual convertible or equivalent, but when I arrived at the pickup, the only car available was a Fiat automatic convertible. I find it a leap to say these cars are equivalent. The trip was to tour though Tuscany mountainside. The little Fiat automatic was not up to the challenge and not what I was expecting.
8.0 Excellent2017 Apr 25
Don't be in a hurryCar was excellent and great price. Staff was helpful and apologized about the waiting times - evidently this wasn't a new issue.Waited about 1h45 to pick up the car due to insane queues, and another solid half-hour to return it. I was due for a pick-up at 11 am, ended up leaving at 1 pm.
2.0 Mediocre2016 Oct 26
NothingThey didn't have the car for us at all so we had to cancel. The office was a mess. 0/10
5.6 Okay2016 Sep 18
Two and a half hours to get carThe car and the agent were niceThe agency was not able to all reservations for that day. We were stuck waiting outside for over 2 hours. It was a terrible way to start our driving experience in Italy.
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From ₪232/dayRated #11
Europcar
6.5 Good (11 reviews)
3 locations in Florence
Europcar
Locations in Florence
  • 7.4
  • 6.5
  • 6.5
  • 7
  • 6.7
Recent reviews
5.6 Okay2017 Jul 27
Renter beware!The car was decent and clean and worked well for what I needed. I was able to pick up the car an hour early.
2.0 Mediocre2017 Jan 03
They charge me additional €75I didn't like the fact that they vhare me €75 even though I had a full insurance protection.
7.6 Good2016 Nov 28
Everything went smoothly and was exactly how I had planned it. Car was clean, modern, and the preexisting damage was well documented. I decided to change my drop off date and location mid trip, after a very short phone call to the Florence office where I picked it up Europcar was able to make the changes without incident. Great experienceEverything was good,
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From ₪72/dayRated #12
INTERRENT
5.8 Okay (2 reviews)
1 location in Florence
INTERRENT
Locations in Florence
  • 6
  • 6
  • 6
  • 6
  • 5
Recent reviews
From ₪112/dayRated #13
Sixt
5 Okay (9 reviews)
2 locations in Florence
Sixt
Locations in Florence
  • 5.3
  • 5.9
  • 4.8
  • 3.9
  • 5.1
Recent reviews
1.9 Horrible2021 Sep 01
A horrible service! I rented a car for 1 day The gear of the car was very bad and dangerous! The car was in a dangerous condition!!! I drove back to the station and asked for a refund because it was too late for my trip They made me cancel my reservation and kept the money!!!! Not recommend at all!!! Do not rent a car there
3.6 Mediocre2019 Oct 30
The staff was friendly even though inaccurate, the car was fine.They force you to buy crazy high insurance, are not accurate in their pricing and or car selection. None of it made any sense to me or others around me. My bills was tripled by the time I left the counter!
2.0 Mediocre2019 Sep 02
Staff did not want to rent me a car because I did not have an "International Driver's Licence". I have rented cars in over 25 countries in 3 continents without needing that. I went across the street to Europcar and immediately rented a car with my home license.Common sense.
2.0 Mediocre2019 Jul 10
Company processed unauthorized charges from the credit card.
10.0 Excellent2019 Jun 28
It took ~25 min for them to bring up the car from the garage. This was the only negative of the whole experience.
10.0 Excellent2019 Jun 22
It was all good, staff was greatThis is a very, very challenging location for getting in and out in a rental car. Not anybody's fault but the airport rental location is better
6.8 Good2016 Aug 28
Renters Beware!Without a GPS returning the vehicle nearly impossible at he Florence airport. No address on the return documents. Had to follow a return bus from the airport to the car return location.Documents are only in Italian. Not a clear understanding f what you are signing. Sixth in US has no affiliation with the company in Italy. It is a separate franchise. Hint: pic up full coverage on the rental vehiclle, or count the scratches and photography the body before leaving the lot. Make sure someone there signs off on any damage before you leave the lot if you don't get full coverage. $20 Euro a day for full coverage. A rip off..
Rated #14
Dollar
4.4 Okay (8 reviews)
1 location in Florence
Dollar
Locations in Florence
  • 4.7
  • 4.2
  • 4.2
  • 3.7
  • 5
Recent reviews
2.0 Mediocre2019 Jun 04
Nothing, had to cancel due to complications with system.Your system is flawed if you have to adjust reservation. It doesn't work and no o e answers the phone to call for fixes.
5.6 Okay2018 Aug 26
Pick Up/Drop Off Needs ImprovementThe car itself was in good condition.The line to check in was ridiculously long, the longest I have ever seen. It took 45 minutes to reach the counter. The line was as long when we returned the car. My father had a separate contract and wanted to pay cash, but couldn’t wait in such a long line. The counter outside to pick up the car was overwhelmed and we had to wait 30 minutes for one of our cars to be ready. There was no area to sit or get out of the sun.
3.6 Mediocre2018 Jul 03
A nightmareThat we actually found the rental car return lot.I would strongly suggest no one return a car to Florence as their location is difficult to find, signage is absent, and it was stressful navigating our way because car rental is not right at airport. Check-in is at a mobile home-like setting.
2.0 Mediocre2018 May 29
A nightmareNothingWe got to the desk and they couldn’t find our reservations even though we had our reservation number. I called your 800 number and they said there’s nothing they could do. We were at the airport rental car counters for over 4 hrs. We had to make new reservations on line and wait to get the car. The rental car counters in Florence are full of people and it takes hours to get things done.
8.4 Excellent2018 Apr 03
They had an automaticLiked that I can get automatic. Very confusing about fuel surcharge. Said I didn’t want it for 95 euros but it was on my receipt so I didn’t fill it up. At drop off I was told that was just shown but would have not charged so I got stuck paying that and a 36 Euro additional service charge.
2.0 Mediocre2017 Sep 06
Some issuesThe person at the counter was pleasant. The cars were fine.We were informed at the counter that we would be charged identical prices for the two cars that were rented. However this was NOT what happened. The second car ended up costing more than twice what we were told the price would be. We also should have been informed about ZTL restrictions
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Sunnycars
11 locations in Florence
Sunnycars
Locations in Florence
Recent reviews
Leasys Rent
4 locations in Florence
Leasys Rent
Locations in Florence
Recent reviews
From ₪80/day
MAGGIORE
4 locations in Florence
MAGGIORE
Locations in Florence
Recent reviews
MEGADRIVE
4 locations in Florence
MEGADRIVE
Locations in Florence
Recent reviews
From ₪208/day
keddy by Europcar
3 locations in Florence
keddy by Europcar
Locations in Florence
Recent reviews
Ecovia
2 locations in Florence
Ecovia
Locations in Florence
Recent reviews
Elite Rent A Car
2 locations in Florence
Elite Rent A Car
Locations in Florence
Recent reviews
LOCAUTO
2 locations in Florence
LOCAUTO
Locations in Florence
Recent reviews
Morini Rent
2 locations in Florence
Morini Rent
Locations in Florence
Recent reviews
National
2 locations in Florence
National
Locations in Florence
Recent reviews
OptimoRent
2 locations in Florence
OptimoRent
Locations in Florence
Recent reviews
Rental Plus
2 locations in Florence
Rental Plus
Locations in Florence
Recent reviews
Rhodium
2 locations in Florence
Rhodium
Locations in Florence
Recent reviews
Win Rent
2 locations in Florence
Win Rent
Locations in Florence
Recent reviews
YourRent
2 locations in Florence
YourRent
Locations in Florence
Recent reviews
AutoEurope
1 location in Florence
AutoEurope
Locations in Florence
Recent reviews
From ₪95/day
Autovia
1 location in Florence
Autovia
Locations in Florence
Recent reviews
From ₪69/day
B-Rent
1 location in Florence
B-Rent
Locations in Florence
Recent reviews
FLIZZR
1 location in Florence
FLIZZR
Locations in Florence
Recent reviews
Free2Move
1 location in Florence
Free2Move
Locations in Florence
Recent reviews
GREEN MOTION
1 location in Florence
GREEN MOTION
Locations in Florence
Recent reviews
Holiday Autos
1 location in Florence
Holiday Autos
Locations in Florence
Recent reviews
King Rent a Car
1 location in Florence
King Rent a Car
Locations in Florence
Recent reviews
King Rent Exclusive Services
1 location in Florence
King Rent Exclusive Services
Locations in Florence
Recent reviews
NOLEGGIARE
1 location in Florence
NOLEGGIARE
Locations in Florence
Recent reviews
Ofran Holiday Autos
1 location in Florence
Ofran Holiday Autos
Locations in Florence
Recent reviews
Prime Rent Exclusive
1 location in Florence
Prime Rent Exclusive
Locations in Florence
Recent reviews
Smile Rent
1 location in Florence
Smile Rent
Locations in Florence
Recent reviews
Target Italy
1 location in Florence
Target Italy
Locations in Florence
Recent reviews
Target Rent a Car
1 location in Florence
Target Rent a Car
Locations in Florence
Recent reviews
240 travelers who rented a car in Florence gave the car agency they used an average rating of 6.8

Car rental locations in or near Florence

Good to know

Most popular agency

SICILY BY CAR

Most popular car type

Economy

Average price

₪149/day

Good deal

₪116/day

When to book a rental car in Florence

Average daily price per month
Rental car prices as pick-up date approaches

Top tips for renting a car in Florence

  • 25% of our users found rental cars in Florence for ₪116 or less
  • Book your rental car in Florence at least 1 day before your trip in order to get a below-average price
  • Economy rental cars in Florence are around 49% cheaper than other car types, on average

FAQs about renting a car in Florence

  • Some car rental companies in Florence which have updated their car rental health and safety policies due to COVID-19 to make sure vehicles are clean and disinfected include Budget, Europcar and Avis

  • On average a rental car in Florence costs ₪149 per day.

  • Based on ratings and reviews from real users on KAYAK, the best car rental companies in Florence are Hertz (7.0, 133 reviews), and Budget (6.4, 76 reviews).

  • The average gas price in Florence is ₪23.73 per gallon over the past 30 days. Filling up a gas tank costs between ₪285 and ₪380, depending on the car size.

  • Economy (Fiat Panda or similar) is the most frequently booked rental car type in Florence.

  • Car rental companies onsite at Peretola airport include SICILY BY CAR, Goldcar Rental SP, Budget, Europcar, B-Rent, Avis, Sixt, INTERRENT, keddy by Europcar and MAGGIORE.

  • Car rental companies that offer shuttle or pick-up services from Peretola airport to off-airport locations include SICILY BY CAR, Goldcar Rental SP, Budget, Europcar, Avis, Sixt, keddy by Europcar, MAGGIORE, Alamo, and Autovia.

  • Take a look at our extensive car rental location map to find the best rental cars near you.

  • A Economy car rental in Florence costs ₪74 per day, on average.

  • A Standard car rental in Florence costs ₪153 per day, on average.

  • A Mini car rental in Florence costs ₪72 per day, on average.

  • In Florence, cars are most frequently rented at Goldcar Rental SP Aeropuerto de Florencia (6 km from city center ).

  • On average a rental car in Florence costs ₪1,042 per week (₪149 per day).

  • On average a rental car in Florence costs ₪4,466 per month (₪149 per day).